Strategic Internet Marketing is a good reputation online. You must know what is being said about your forum and reviews whether its positive or negative. Positive build you a good reputation to your blog, however you must accept the negative comments. If you faced negative comment head on and deal with problems created.
Your strategic internet marketing plan need not take more than one or two pages to write. You can use my proprietary 4P Business thinking system to tightly define your marketing message:
- Profile or person you will build your online presence to attract and serve
- Problem(s) you will help them solve, whether directly or indirectly
- Process through which you will help them solve their problems
- Personalization and passion; or the "voice" and story used in your marketing
As the person responsible for marketing your company’s business, Probably one of the biggest indications that your internet marketing plan is not strategic is if your company is implementing your online and off-line marketing campaigns separately.
Internet Marketing is acknowledged to be the most challenging activity for any company. The increasing complexity of markets and the speed of change means that a shotgun approach will not be effective. The rifle approach involved in targeting a Market Niche ensures that the best possible impact will be achieved.
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